Are you ready for something a little different on this blog? 

The fall is a great time to be motivated and inspired with new catalogues, collections and, well, generally new things. This time of year also kickstarts cosy, homely feelings, when we all start to hibernate a little more. The weather starts being a bit more unpredictable and to me when the weather gets cold, rainy and blustery it just makes me feel like an even smaller, more vulnerable person on this huge planet of ours, always at the mercy of our beautiful nature.

This fall, IKEA is launching their new catalogue along side something really amazing - a time travel experiment.  IKEA gave some of their customers the opportunity to experience their future. How? Well, world-renowned hypnotist, Justin Tranz put young couples into a hypnotic trance before presenting them with life-changing every day events in bedrooms and bathrooms, the rooms where the day begins and ends....

The idea is that those big moments that happen in all our lives have a dramatic affect on how we live and how we live has a dramatic affect on how our homes evolve.

Take a look at this video which films Adam and Sofi dealing with various milestones in their daughters life, I think it's absolutely fascinating and so clever.  I'd love to hear what you think.

Some words from Johan Wickmark, catalogue manager at IKEA...“At IKEA, we believe that life happens everyday. That it’s on those seemingly ordinary days the magic happens, when life takes shape and changes, and it’s for those moments we create our products and solutions”


  1. They always have such simple yet modern pieces.

  2. Anonymous11:36

    Hello; I miss a link to Ikea? Is that right? Good luck with the last leg of your pregnancy, Simone

  3. Congratulation with the little one :-)
    Enjoy your fine babydays ❤️

  4. Great post! Thanks for sharing this information. I gained quite a lot of knowledge after reading your blog thank you.
    Futuristic Design in Vienna

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  6. The people at Ikea certainly know how to wax lyrical don't they?

  7. Yes, something different get on Blog. Buy furniture online Singapore

  8. Anonymous15:19

    Ikea + hypnosis = very creepy
    Do you really want a retail giant like ikea even playfully suggesting that they can hypnotize you? Mass media market strategy that just feels wrong.


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