CHILDHOOD MEMORIES INSPIRE THIS NEW BRAND...
Bility is a new brand that has sprung from Studiobility; a unique experimental design studio established in 2005 by Guðrún Lilja Gunnlaugsdóttir and Jón Ásgeir Hreinsson. They invited emerging young designers to come together under one brand and it has resulted in something incredibly unique. Many of their products are come flat packed, so are easy to carry or are for posting as a gift. They have 12 products in their collection and are releasing details of new products over the next couple of months - I cant wait to see what more beautiful pieces they have to show us! I just LOVE the Butterfly wall decoration - it's simply beautiful.
“Through experiences like these, Bility aims for the heart of the object’s future owner who participates in its design by putting the final touch on its shape, look and feel. The result is a personal experience, a beautiful piece of home decoration with a reflection on the wall. All these little things are designed to shine a little light into your heart.”